Best Bookies

It's taken a lot of work to find the best bookies – we've literally signed up to hundreds of online betting portals in order to test and review each one personally. After all that betting, we now feel we're the best people to rate bookies and the online betting experience they offer punters.

Choosing The Best Bookies

To find the best, we've taken various things into account, from the range of markets a bookie offers, the competitiveness of their odds, and the free bets they offer new account holders.

We've also considered website design and usability, security and of course the standards of customer service you can expect as a member of each bookie.

Our conclusion is that the best bookies that we currently feature are as follows:

William Hill >

William Hill are simply one of the best online bookies that we feature and offer a huge range of markets, competitive odds and some of the best 'in-play' betting options in the business. A must have bookie in your betting arsenal.

Read Review > Join Bookie

Bet365 >

Bet365 only just lost out to William Hill in our race to find the UK's best bookie. Bet365 offer a great betting interface, huge market range, above average odds and a very generous signup offer!

Read Review > Join Bookie

PaddyPower >

Irish bookie PaddyPower make it into our top 3 due to the sheer quality of their website and their overall betting experience. The bookie that originally invented moneyback offers.

Read Review > Join Bookie

Your Best Bookie

These aren’t the only great bookies operating online, maybe you've been super impressed with another bookie, or claimed one of the offers on our list of the best free bets currently available to UK punters. If so, let us know who has tickled your fancy and why.

Was it great customer service? Did you have a massive win? Get in touch using the 'Contact' link at the bottom of the page and tell us the ‘best bookie’ you've ever bet at.