How To Win When Sports Betting

The most profitable forms of gambling really aren't gambling at all. Professionals do not consider themselves gamblers of their chosen profession, neither do sports bettors. It's an investment. We're sports fans and knowledge helps, but you don't have to be.

I'm first and foremost an investor, earning a living from sports betting online. In order to turn sports betting from a gamble to an investment the most critical factor is learning how the sports betting industry works - and finding which bookies offer the best free bets too!

It's a fact, the best teams in sport usually win and bookies like William Hill are very good at setting odds. If you do your research on the odds that bookies offer and the results over the last few years you will be amazed at how accurate forecasts can be.

Now for those new to sports betting you might be discouraged by these facts, however you shouldn't be as it proves the next fact which highlights the potential when sports betting.

Sports Betting As A Profession

This is key to changing your perspective on sports betting as opposed to other forms of betting. In reality it makes a professional sports bettor no different than your avid investor or stock broker, but rather than analysing corporations, we analyse teams to predict performance.

Now this is where things get really interesting, most people new to sports betting or placing free bets or those with a casual interest believe they are playing against bookies. This is not true.

Bookies aren't posting a prediction of who will win and by how much when they set odds. They're trying to anticipate what the public thinks in terms of who'll win and by how much.

Sports Betting at Online Bookies

Online bookies, like professional gamblers, are involved in sports betting for business purposes. Even though bookies promote free bets, they do not gamble, and as a result generally their goal is not to gamble on the outcome, but split the public's bets.

This way they earn profits by the juice taken on each bet a bookie offers.

Thus professional gamblers and the bookies are pursuing two very different goals. These differences open up opportunities for sports bettors as they're not limited by public opinion.

So to sum up, an educated sports bettor is actually playing against the casual sports bettors who set the public opinion. Once you realise this, consider who has the advantage: - the casual sports bettor or fan who spends a few minutes each day keeping abreast of the sport; or - the experienced & full time sports bettor?

Hopefully this article and the betting tips we've highlighted, if used in conjunction with our guide on winning free bets could be all you need for winning at sports betting.