New Customer Offers

To increase their member base, bookies usually incentivise new customers with free bets, which let you try out new betting portals without spending too much cash.

We've compiled a list of the latest new customer offers so that you can easily compare the different types of free bets and claim the offers that are right for you.

Free Bets Explained

If you're about to claim your first new customer offer, our “free bets explained” guide should help you understand all of the different types of free bets that are on offer.

Once you’ve read our guide it should be easier for you to compare the free bets that bookies offer new customers and claim the right bonus for your style of betting.

Types of Free Bets

In a way to stand out from other bookies new customer offers, there are various naming conventions for the types of free bets that bookies offer.

Some bookies call them free matched bets, while others call them deposit match offers but they all usually let you place a bet using credit that the bookie adds to your account.

Free bets can be awarded as free bet vouchers, codes or tokens and are what bookies credit to new customers accounts that can be used instead of your own money when betting.

Here’s a list of the most popular free bet types:

Free Matched Bets

This type of free bet is the one that kicked it all off when bookies started operating online and is still very popular to this day.

Bookies that offer free matched bets are basically saying that if you signup as a new customer, they’ll match the value of your first bet with a free bet.

Ladbrokes are a bookie that’s traditionally offered free matched bets to new customers.

The way the Ladbrokes new customer offer has worked in the past is that you join and deposit anything that you want into it, and then decide what your first bet is going to be.

Let’s say that you decided to back Harry Kane as First Goalscorer in his next match and used the money in your account to bet £20 on the market.

And then as soon as the bet’s settled and also irrespective of if you won or lost your bet, Ladbrokes would credit your new account with a £20 free bet.

Most bookies also require that you use your free bet within a certain number of days which can range from 7 days right up to 28.

Deposit Match Offers

Although not as common, deposit match offers are fairly similar to free matched bets but instead of your first bets value dictating the free bet amount, it’s your first deposit.

Bookies that match deposits are essentially saying that they’ll match the first deposit that you make as a new customer, with a free bet of equivalent value.

Betway are a bookie that’s favoured a deposit match offer to attract new customers in the past.

The way the Betway new customer offer worked is once you’d registered, Betway would take note of the value of the first deposit that you make into it.

They then send you an email with a code for a free bet that matches your deposit. This code can then be entered into their Betslip which lets you place a free bet.

Most deposit match offers come with some limitations and in Betway’s case, it’s that the value of your first deposit must be between £10 and £200.

The plus side to this type of new customer offer is the fact that you get to choose the value of the free bet that the bookie has to give you.

Double/Treble Offers

The competition for bookies to acquire new customers has increased massively over recent years and so they’ve come up with a new type of free bet offer.

It’s basically a deal where the free bet that new customers receive is 200% to 300% of the value of the first bet that you place.

Bookies offering this type of free bet offer are basically saying that they’ll give you free bet that’s worth double or treble what you first bet.

William Hill were one of the first to offer this type of new customer offer and only required you to bet £10 to £30 in free bets.

The William Hill new customer offer also split the £30’s worth of free bets into three separate tokens which now seems commonplace.

Getting three £10 free bets instead of one worth £30 is actually a good thing for punters as it gives you three chances of winning and not just one.

Staged Free Bets

There are also a small number of online bookies that require new customers to place a series of bets before any free bets are released.

These types of new customer offers usually take the average stake from your first five or ten bets as a basis for the value of your free bet.

One bookie that’s offered this type of deal in the past is SportingBet.

The SportingBet new customer offer in question was worth up to £50 and was split into three separate stages as detailed below:

STAGE 1: Bet £10 for a £10 free bet.

STAGE 2: Place five more bets for a free bet matching your average stake (max £20).

STAGE 3: Repeat stage 2 for another £20 free bet and £50 in total.

To be honest we’re not really fans of new customer offers that are split over many stages as they seem overly complicated to us.

When most bookies offer a more simple new customer offer it’s hard to see how making an offer so convoluted will attract new members.

No Deposit Free Bets

New customer offers that don’t even require that you make a deposit/place a bet to receive a free bet are extremely rare - but they do exist!

To claim a “free bet, no deposit offers” you basically just need to signup as a new customer to receive the deal.

Obviously you can’t have previously signed up with the bookie, and they usually need your credit card details, but this is usually for payouts.

Although not a traditional bookie, spread betting experts Sporting Index have been known to offer a £100 free bet to new customers without requiring a deposit.

The Sporting Index new customer offer is about as good as it gets as it essentially lets you experience betting on their website with their money!

No deposit free bet offers are a great way of seeing if you like betting at a new bookie without using any of your own funds.

Offer of the Month

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888sport Offer >

  • Register with 888sport today
  • Bet £10 on any market you want
  • Get given £30 in bonus bets
  • And £10 to use in their casino!
Claim Offer of the Month

888sport are offering new account holders a great deal at the moment - a 400% bonus on your first bet!

That’s right, simply register a new account today, place a £10 bet on anything you want, and 888sport will credit your new account with £30 in bonus bets and £10 to use on casino games. Bet £10 for £40 in bonuses at 888sport today!

Check out 888sport's review or find out more about 888sport's new customer offer.

Claim Offer of the Month

Best Offers for New Customers

We've also highlighted our top three new customer offers which are based on the overall betting experience you get when you join, and not simply the free bets value.

888sport Offer >

  • Join 888sport today and bet £10
  • Get given £30 in bonus bets...
  • As well as a £10 casino bonus!
Offer Details >

Betfair Offer >

  • Join and place five bets of £10 or more
  • Betfair will then give a £20 bonus bet
  • Repeat process up to four more times!
Offer Details >

Betfair Exchange Offer >

  • Signup as a new customer at Betfair
  • Stake at least £20 on your first bet
  • Get a £20 bonus bet if you lose!
Offer Details >

Betfred Offer >

  • Signup as a new customer at Betfred
  • Bet £10 on any market they offer
  • Get given £30 in bonus bets!
Offer Details >

Bet Victor Offer >

  • Signup as a new customer at Bet Victor
  • Bet £10 on any market they offer
  • Get given £40 in bonus credit
Offer Details >

Betway Offer >

  • Signup as a new customer at Betway
  • Deposit and then bet £10 to £30
  • Get a bonus bet of equal value!
Offer Details >

Boylesports Offer >

  • Signup as a new customer at Boylesports
  • Bet £10 to receive a £5 bonus bet
  • Get an extra £20 after further betting
Offer Details >

Bwin Offer >

  • Signup as a new customer at Bwin
  • Bet £10-£20 on any market they offer
  • Get given a bonus bet of equal value!
Offer Details >

Ladbrokes Offer >

  • Signup as a new customer at Ladbrokes
  • Bet £10-£50 on any market they offer
  • Get given a bonus bet of equal value!
Offer Details >

SportingBet Offer >

  • Signup as a new customer at SportingBet
  • Bet £10 for a £10 bonus bet...
  • Get an extra £40 after further betting
Offer Details >

Sporting Index Offer >

  • Create a free account at Sporting Index
  • Get £100 bonus credit - no deposit req.
  • Keep any profits that you make!
Offer Details >

Stan James Offer >

  • Join Stan James as a new customer
  • Bet £10 on any market they offer
  • Get given a £10 bonus bet
Offer Details >

Ttitan Bet Offer >

  • Signup as a new customer at Titan Bet
  • Deposit between £10 and £50
  • Get a bonus bet of equal value
Offer Details >

Totesport Offer >

  • Signup as a new customer at Totesport
  • Bet £25 on any market they offer
  • Get a £25 bonus bet if it loses
Offer Details >

Unibet Offer >

  • Signup as a new customer at Unibet
  • Bet £30 on any market they offer
  • Get refunded in bonus bets if it loses!
Offer Details >

Winner Offer >

  • Signup as a new customer at Winner
  • Deposit between £30 and £200
  • Get a bonus bet of equal value!
Offer Details >

claiming New Customer Offers

It’s also quite common for our visitors to claim more than one new customer offer, the only requirement is that you can't have opened an account with the bookie before.

Bookies also have differing odds for the same betting markets, so it pays to be able to select your odds from a range of bookies to increase potential wins.

Having placed free bets with every bookie that we feature, it’s clear that being able to bet at the bookie offering the best odds has often led to bigger profits.