Free Bets

To increase their member base, bookies usually incentivise new customers with free bets, which let you try out new betting portals without spending too much cash.

We've compiled a list of the latest free bet offers so that you can easily compare the different types of new customer offers and claim the free bets that are right for you.

Free Bets Explained

If you're about to claim your first free bet offer, our “free bets explained” guide should help you understand all of the different types of free bets that are bookies offer.

Once you’ve read our guide it should be easier for you to compare the free bets that bookies offer new customers and claim the right bonus for your style of betting.

Types of Free Bets

In a way to stand out from other bookies new customer offers, there are various naming conventions for the types of free bets that bookies offer.

Some bookies call them free matched bets, while others call them deposit match offers but they all usually let you place a bet using credit that the bookie adds to your account.

Free bets can be awarded as free bet vouchers, codes or tokens and are what bookies credit to new customers accounts that can be used instead of your own money when betting.

Here’s a list of the most popular free bet types:

Free Matched Bets

This type of free bet is the one that kicked it all off when bookies started operating online and is still very popular to this day.

Bookies that offer free matched bets are basically saying that if you signup as a new customer, they’ll match the value of your first bet with a free bet.

Ladbrokes are a bookie that’s traditionally offered free matched bets to new customers.

The way the Ladbrokes new customer offer has worked in the past is that you join and deposit anything that you want into it, and then decide what your first bet is going to be.

Let’s say that you decided to back Harry Kane as First Goalscorer in his next match and used the money in your account to bet £20 on the market.

And then as soon as the bet’s settled and also irrespective of if you won or lost your bet, Ladbrokes would credit your new account with a £20 free bet.

Most bookies also require that you use your free bet within a certain number of days which can range from 7 days right up to 28.

Deposit Match Offers

Although not as common, deposit match offers are fairly similar to free matched bets but instead of your first bets value dictating the free bets amount, it’s your first deposit.

Bookies that match deposits are essentially saying that they’ll match the first deposit that you make as a new customer, with a free bet of equivalent value.

Betway are a bookie that’s favoured a deposit match offer to attract new customers in the past.

The way the Betway new customer offer worked is once you’d registered, Betway would take note of the value of the first deposit that you make into it.

They then send you an email with a code for a free bet that matches your deposit. This code can then be entered into their Betslip which lets you place a free bet.

Most deposit match offers come with some limitations and in Betway’s case, it’s that the value of your first deposit must be between £10 and £200.

The plus side to this type of new customer offer is the fact that you get to choose the value of the free bet that the bookie has to give you.

Double/Treble Offers

The competition for bookies to acquire new customers has increased massively over recent years and so they’ve come up with a new type of free bet offer.

It’s basically a deal where the free bet that new customers receive is 200% to 300% of the value of the first bet that you place.

Bookies offering this type of free bet offer are basically saying that they’ll give you free bet that’s worth double or treble what you first bet.

William Hill were one of the first to offer this type of free bet offer and only required you to bet £10 to £30 in free bets.

The William Hill new customer offer also split the £30’s worth of free bets into three separate tokens which now seems commonplace.

Getting three £10 free bets instead of one worth £30 is actually a good thing for punters as it gives you three chances of winning and not just one.

Staged Free Bets

There are also a small number of online bookies that require new customers to place a series of bets before any free bets are released.

These types of free bet offers usually take the average stake from your first five or ten bets as a basis for the value of your free bet.

One bookie that’s offered this type of deal in the past is SportingBet.

The SportingBet new customer offer in question was worth up to £50 and was split into three separate stages as detailed below:

STAGE 1: Bet £10 for a £10 free bet.

STAGE 2: Place five more bets for a free bet matching your average stake (max £20).

STAGE 3: Repeat stage 2 for another £20 free bet and £50 in total.

To be honest we’re not really fans of new customer offers that are split over many stages as they seem overly complicated to us.

When most bookies offer a more simple new customer offer it’s hard to see how making an offer so convoluted will attract new members.

No Deposit Free Bets

New customer offers that don’t even require that you make a deposit/place a bet to receive a free bet are extremely rare - but they do exist!

To claim a “free bet, no deposit offers” you basically just need to signup as a new customer to receive the deal.

Obviously you can’t have previously signed up with the bookie, and they usually need your credit card details, but this is usually for payouts.

Although not a traditional bookie, spread betting experts Sporting Index have been known to offer a £100 free bet to new customers without requiring a deposit.

The Sporting Index new customer offer is about as good as it gets as it essentially lets you experience betting on their website with their money!

No deposit free bet offers are a great way of seeing if you like betting at a new bookie without using any of your own funds.

Offer of the Month


Betfred's Offer >

  • Join Betfred as a new customer
  • Bet £10 on any market they offer
  • Betfred give you a £30 bonus bet
  • Place a £30 bet with Betfred's money!
Claim Offer

Betfred are offering new customers a great deal at the moment - a 300% bonus on your first bet! That’s right, simply register as a new customer at Betfred, place a £10 bet on any market they offer, and they'll credit your new account with a £30 bonus bet. Bet £10 for a £30 bonus bet at Betfred today!

Check out Betfred's review or find out more about Betfred's new customer offer.

Claim Offer

Only available to new customers from UK & Northern Ireland. You must stake £10 or more at single/cumulative odds of Evens (2.0) or greater on your first bet. Free bet balance of £30 credited within 48 hours of your first bet being settled. Free Bets expire after 7 days. Full T&C's apply.

Our Favourite Free Bets

We've also selected the three new customer offers that we consider to be the best free bets that bookies currently offer. Make sure you consider them when choosing which free bets to claim.

888sport Offer >

  • Signup as a new customer at 888sport
  • Bet £10 on any market they offer
  • Get given £30 in bonus bets!
Offer Details >

New customers only – Minimum deposit of £10 using deposit code 30F - A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports market - Minimum odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Deposit method and withdrawal restrictions apply - full T&C’s apply.

Bet365 OfferBet365 Offer

Bet365 Offer >

  • Signup as a new customer at Bet365
  • Once registered you'll be able to earn...
  • Up to £100 in Bet Credits!
Offer Details >

Bet365 Open Account Offer - Up to £100 in Bet Credits for new customers at Bet365. Min deposit £5 and 1x settled bet requirement to release Bet Credits. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

Betfair Offer >

  • Join and place five bets of £10 or more
  • Betfair then give a £20 bonus bet
  • Repeat process up to four more times!
Offer Details >

New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&C's apply.

Betfair Exchange Offer >

  • Signup as a new customer at Betfair
  • Stake at least £20 on your first bet
  • Get a £20 bonus bet if you lose!
Offer Details >

New customers only, bet up to £20 on the Exchange and if your first bet loses, we’ll refund you £20 in Cash. Bet must be placed in first 7 days of account opening. T&C's apply.

Betfred Offer >

  • Signup as a new customer at Betfred
  • Bet £10 on any market they offer
  • Get given £30 in bonus bets!
Offer Details >

Only available to new customers from UK & Northern Ireland. You must stake £10 or more at single/cumulative odds of Evens (2.0) or greater on your first bet. Free bet balance of £30 credited within 48 hours of your first bet being settled. Free Bets expire after 7 days. Full T&C's apply.

Bet Victor Offer >

  • Signup as a new customer at Bet Victor
  • Bet £5 on any market they offer
  • Get given £30 in bonus credit
Offer Details >

New Customers Only. Deposit via Credit/Debit card only and bet £5 @ odds 2.0+ within 7 days of registering; Cashed out bets excluded. Get 2x £10 free bets, valid for set types (1 @ odds 2.0+ or greater) & a £10 casino bonus, wagered 40x to withdraw; Bonuses expire in 7 days; Geographical restrictions apply. See Bet Victor's website for full T&C's. 18+|

Betway Offer >

  • Signup as a new customer at Betway
  • Deposit and then bet £10 to £30
  • Get a bonus bet of equal value!
Offer Details >

New UK & Ireland customers only. Min Deposit: £10. First deposit matched up to £30. 1 x wagering at odds of 1.75+ to unlock Free Bet. Credit Card, Debit Card & PayPal deposits only. Terms Apply.

Boylesports Offer >

  • Signup as a new customer at Boylesports
  • Bet £10 to receive a £5 bonus bet
  • Get an extra £20 after further betting
Offer Details >

Get up to £25 in free bets. Cash stakes only. Min £10 stake required for initial £5 free bet. Min odds 1/2. Max £25 in free bets. Subsequent free bets equal 50% average of each 3 qualifying bets. 13 bets required to receive full £25 free bet. T&Cs apply.

Bwin OfferBwin Offer

Bwin Offer >

  • Signup as a new customer at Bwin
  • Bet £10 on any market they offer
  • Get given a £10 bonus bet of equal value!
Offer Details >

Min deposit £10, Max stake £10, Min Odds 1/1 (2.0). Max free bet £10; New players only; +18; T&Cs Apply. If a player loses their first bet (on minimum odds of 2.0), we will offer a matching free bet (of up to £10). Neteller and Skrill excluded.

Coral OfferCoral Offer

Coral Offer >

  • Join Coral as a new customer
  • Bet £5 on any market they offer
  • Get given £20 in bonus bets!
Offer Details >

18+. UK+IRE only. Min first bet £5 at odds 1/2 or more. Tote and Pool excluded. Must be placed within 14 days of account reg. £20 credited as 4 x £5 free bets. Not valid with Cash Out. Free bet valid for 4 days. Free bet stake not returned. T&C's apply.

Ladbrokes OfferLadbrokes Offer

Ladbrokes Offer >

  • Use promo '20FREE' at registration
  • Bet just £5 on any sport you want
  • Ladbrokes give you four £5 free bets!
Offer Details >

18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&C's apply.

PaddyPower OfferPaddyPower Offer

PaddyPower Offer >

  • Join PaddyPower as a new customer
  • Bet £20 on any market they offer
  • Get money back in cash if it loses!
Offer Details >

New customers only, limited to one per person. If you’ve previously had a PaddyPower account, you will not qualify for the offer. Place your first bet on any Sportsbook market and if it loses they’ll refund your stake in CASH. Max refund for this offer is £20. Only deposits made using Cards or Paypal will qualify for this promotion. T&C's Apply.

SportingBet Offer >

  • Join SportingBet as a new customer
  • Bet £15 on any sports market they offer
  • Receive a £15 free bet if it doesn't win!
Offer Details >

Min deposit £10, Max stake £15, Min Odds 1/1 (2.0); Max free bet £15; New players only; +18; T&C's apply.

Sporting Index Offer >

  • Create a free account at Sporting Index
  • Get £100 bonus credit - no deposit req.
  • Keep any profits that you make!
Offer Details >

New clients get £100 (non-withdrawable) to bet with. Keep what you win. Any losses over £100 are your liability. Market restrictions and 7 day time limit apply. See Sporting Index website for full T&C's. Account opening subject to suitability checks. Spread betting involves risk. Losses can exceed deposit.

Totesport Offer >

  • Signup as a new customer at Totesport
  • To be able to claim a £25 free bet
  • Plus £10 cash back on Totepool
Offer Details >

New UK & NI Customers. 18+. Stake from £5 to £25 on any Sportsbook market for the first time, at odds of evens (2.0) or greater and get a matched Free Bet within 24 hours of settlement, 7-day expiry. Stake £10 on any Totepool bet for the first time and receive £10 back in cash within 24 hours of settlement. E-Wallet and Prepaid Card restrictions apply. SMS validation may be required. Full T&Cs Apply.

Unibet Offer >

  • Signup as a new customer at Unibet
  • Bet £10 to £30 and if it doesn't win...
  • You'll get bonus money of equal value!
Offer Details >

Welcome offer is for new customers only. 18+. Minimum deposit £10. You must wager your bonus money 3x to make it withdrawable at minimum odds of 1.40 (2/5) in Sportsbook, 25x for Casino. Bonus will expire after 30 days of opt-in. Further T&C's apply.

William Hill OfferWilliam Hill Offer

William Hill Offer >

  • Join William Hill as a new customer
  • Bet £10 on any market they offer
  • Get given three £10 bonus bets!
Offer Details >

New William Hill online customers only. Min. unit stake of £10 at odds of 1/2 or greater. Only the “win” part from EW bets will count. Free bet terms, payment method & country restrictions apply. Free bets credited as 3 x £10. Free bet stakes not returned as part of the settlement of successful free bets. All Free Bets must be wagered within 30 days.

Winner Offer >

Unfortunately Winner aren't offering new customers a bonus at the moment.

claiming Free Bet Offers

It’s also quite common for our visitors to claim more than one free bet offer, the only requirement is that you can't have opened an account with the bookie before.

Bookies also have differing odds for the same betting markets, so it pays to be able to select your odds from a range of bookies to increase potential wins.

Having placed free bets with every bookie that we feature, it’s clear that being able to bet at the bookie offering the best odds has often led to bigger profits.